Case Study
Instagram DM → AI Response System
Client: E‑commerce brand with high DM volume
Challenge
Manual handling of thousands of product-pricing and availability DMs.
Solution
- Instagram DM → ManyChat → n8n webhook
- n8n checks keywords and a vector database of FAQs
- Known queries: fetch pricing from Google Sheets or WatchAPI
- Unknown queries: forward to Telegram for human review
- Automated, human-like reply sent back on Instagram
Result
- Automated 90% of daily DM responses
- Reduced manual support to <10%
- Real‑time updates on pricing and new SKUs
Stack
n8n, ManyChat, Telegram API, Google Sheets API, WatchAPI
Objectives
- Define clear KPIs and success metrics
- Automate the highest‑leverage workflows first
- Ensure data integrity across integrated systems
Outcomes
- Operational time savings and higher conversion
- Real‑time visibility for teams and stakeholders
- Scalable architecture for future growth